Target Marketing
1. Do you think it is OK in the first case for them to say men of any age but not children? Is this specific enough? Explain your answer.
2. Why would the marketing person for the Electric Shaver website need to know whether it was a gift or not?
3. How do you feel about using profile data from a forum as part marketing analysis? Explain!!
4. Does this process of segmenting your market into a group of target individuals make sense to you? Explain your answer whether it is yes or no.
