Thursday, September 22, 2011

Effective Web Navigation

Read the article by:By  on web navigation.  Answer the questions below as comments posts to the blog.
 
 
 If people cannot navigate through your site, they will quickly leave. Thus, designing effective navigation on your Web site is crucial. But there are some basic things you need to do before you can start worrying about rollovers or links, images or flash.

Information Architecture

Before you can even start to plan your navigation, you need to define your site's information architecture. Information architecture is the taxonomy or structure of your Web site.
Some common taxonomy elements on a corporate or business Web page are:
  • Products - the products or services the company sells
  • About - information about the company
  • Investor Relations - information specific to investors
  • Support - help for customers
Some common taxonomy elements on a personal Web page are:
  • About Me - information about the page author
  • Favorite Links - links that the author likes
  • Friends and Family - information about the author's friends and family

Organization

Once you've determined your site architecture, you need to decide how to organize it. You might have it all live in one directory, and just link to the major pages from your front page. Or you might have all the sub-pages separated into directories.
When thinking about your organization, you should think about how your customers might wander through it. Flow charts and storyboards can help you map out exactly how you would like to encourage your readers to use the site. You might want to map out several paths for your readers to use.

Navigation Design

Once you have an idea of the architecture and organization, you're ready to think about the design of the navigation. There are several things you should consider in deciding on your navigation design:
  1. Accessible
    The navigation of your site is possibly the most important part of any given page. So it should be as accessible as you can make it. This means avoiding special effects like Flash, Java, or JavaScript as your only navigation method.
  2. Meaningful
    Keep your navigation meaningful. Make the links clear - don't try to get cute or use terms that are internal to your organization. Someone who has never been to your site before should know immediately where the link will take them.
  3. Understandable
    If you want to use images for your navigation, make sure that there is some text associated with them. " Mystery Meat Navigation" is the use of non-descriptive images as navigation, and it's much more common than you might think.
  4. Prevalent
    Your navigation should appear on every page of your site. While you don't need to have identical navigation, the basic structure should be the same throughout the site, with changes used only to indicate location within the hierarchy.
Once you've designed your navigation, then you can begin to use it. Keep in mind that it is really tempting to change your navigation structure while you're in the middle of implementing it. But if you decide to do this, be sure that you're making the change globally and that it fits with the original goals of your taxonomy and information architecture. My recommendation is to implement the original design and wait a week or two. If at that point you still want to change it, and the change will work, then go for it. You might just find that your planning and preparation were ultimately correct and not change it at all.


1. Give three examples of elements of Information Architecture that would need to be addressed in an Ecommerce web site. 


2. Why is it important to keep your navigation meaning full?


3.What kind of impact do you think a sites navigation has on it readers/users?  Think about this from an Ecommerce standpoint.

68 comments:

Hayley Conyers said...

1.An Ecommerce site would need to address Products, About, and Support.

2.Whatever text you choose to link should make it clear to the user what they're linking to. If you try to make links based on appearance only, a first time user may not understand and bypass the link.

3.Site navigation has a big impact on users because if they can't navigate easily or without confusion, then they probably won't revisit a site. As a result, they won't be willing to purchase your product or recommend it to someone else.

Jenny Wilkes said...

1. Three examples of elements of Information Architecture that would need to be addressed in an Ecommerce web site are support, investor relations, and products.


2. It is important to keep your navigation meaningful because new users should be able to know exactly where the links are going to take them. If they don't, they may get frustrated and leave the site.


3. I think that a site's navigation has an important impact on its readers/users because if a website is difficult to navigate and you can't find what you are looking for then you're going to get frustrated and leave the site. If you can get to where you want to be quickly you will be more likely to stay on the site.

Beka Townsend said...

1. Products, About, and Support are examples of elements of Information Architecture that would need to be addressed in an Ecommerce web site.

2. It's important to keep your navigation meaningful because someone who has never visited your site should know where the link will take them.

3.Navigation plays a large role in the opinions of customers. From the E-commerce standpoint, you want your site to be easy to use and attractive so that possibe consumers will purchase products/services from your company. If your site is hard to navigate, you'll lose customers.

Zane Guidry said...

1. Give three examples of elements of Information Architecture that would need to be addressed in an Ecommerce web site.

Products - the products or services the company sells
About - information about the company
Investor Relations - information specific to investors
Support - help for customers

2. Why is it important to keep your navigation meaning full?

Keeping your navigation meaningful will allow people who have never been to your site before know exactly where a link will take them.

3.What kind of impact do you think a sites navigation has on it readers/users? Think about this from an Ecommerce standpoint.

The way I see it, if a consumer/reader/user cannot find what they are looking for easily, they will leave and seek business elsewhere. I think it has a rather large impact on whether or not you will sell your product.

Preston Swaim said...

1. Information elements you need are products, information about the company, and information specific to investors.
2. It is important to keep navigation meaningful because if you have extra links it becomes a distraction to your main content. Also people just want to be on the site for what they want not extra curricular things.
3. The more to the point an E-Commerce is the better because people can find what their looking for quicker. If not people will get frusterated with your site.

Josh Vandine said...

1.products, about the company, support.
2. you have to make it a good site that is easy to use, has information, and the user understands it.
3. If your customers cant find the product they WILL NOT BUY IT. they dont even jknow you have it. it is very important that your site is easy to use.

matt vanderhoff said...

1. Give three examples of elements of Information Architecture that would need to be addressed in an Ecommerce web site.

products,support,contact info, about


2. Why is it important to keep your navigation meaning full?

so someone who has never been to the site can still navagate it


3.What kind of impact do you think a sites navigation has on it readers/users? Think about this from an Ecommerce standpoint.

the navagation of a site has a large impact on the user, because the easy of use will either make the custiomer leave when they cant find anything, or they will buy it when it is easy to get to.

Kasey Poliachik said...

1) Three examples of elements of Information Architecture that would need to be addressed in an Ecommerce web site are the products the service or company sells, information about the company, and information specific to investors.

2) It's important to keep your navigation meaningful because someone who has never been to your site before should know immediately where the link will take them.

3) The site's navigation can impact it's users/readers because if it is hard to understand or confusing, they may get frustrated and impatient and leave the site. If it is easier to navigate, the users will be more likely to stay on your site.

Melissa Green said...

1. Three elements of Information Architecture that would need to be addressed in an Ecommerce web site would be products, information about the company, and investor relations(information specific to investors).

2. It is important to keep your navigation meaningful because it makes because if the customer knows where a link will take them before they click on it, they will understand the site better and it they will be pleased with the website and continue to browse.

3.I think the sites navigation has a large impact on the users because if it is hard to navigate the site, or confusing to the user, they will probably back out and look for the same product on another site. It is a better choice for the website creaters to think about how they are going to set up the website even if it takes a little bit more time because it will be more beneficial to them in the long run.

melissa kaznowski said...

1. a- about (information about the company) b-investor Relations (information specific to investors) c- aupport (help for customers)
2. so that it is easy to get around your site
3. because if it is hard to understand or confusing, they may get frusterated and not make a purchase.

Billy Summa said...

1. Three examples of elements of Information Architecture that would need to be addressed in an Ecommerce web site would be: Products, About your company, and Support for customers

2. If you don't people will get lost in your website and will leave the page.

3. I think that if the navigation on a webpage is easy, the customers will have a easier time finding the products/support they need.

Max McMahon said...

Max McMahon
1.
a.Products
b.Support
c.About
2.You want your customer to be confident in using your site. Unnecessary cuteness or use of jargon may confuse the customer, or cause them to question the validity of your site

3.You want to have a clear-cut navigation so users aren’t always hammering the back-button. Convoluted sites can frustrate the user, and cause them to look for products on a easier to use site, which results in the loss of a prospective customer. An easy-to-navigate website also builds confidence in a customer, and allows them to access information that would assist them in their purchasing decision.

Sarah Oliver said...

1.Three elements of architecture that you need to adress in your e-commerece website are the products or services the company sells, information about the company, and investror relations.

2.It is important to keep your naviagtion meaningful because people may get confused as to what a link in going to if it is not clear and has a pourpose.

3.If a site is hard to navigate, is is not going to get many repeat visitors. If people visit a websit with the intent to purchase something, but cant figure out how to get to the product or get frustratied, most likely that sale will be lost.

Stephanie Schulze said...

1. Three examples of elements of Information Architecture that need to be adressed in an Ecommerce site are products, about, and support.

2. It is important to keep your navigation meaning full bacause if people cannot easily navigate through your site, they will quickly leave.

3.I think navigation has a big impact on its readers and users. If a customer cannot find what they are looking for unless they spend a good chunk of time looking for it, they will most likely not return to the site.

Anonymous said...

Zack Sposato

1. Three examples of elements of information architecture that would need to be addressed in an E-Commerce web site would be the products that the company sells,customer support, and information and history about the company.

2. It is important to keep your navigation meaningful because you want as many people as possible to understand where that link is going before he or she ever clicks on it. Do not use internal slang or vauge terms when naming the link.

3. I think that the navigation of a site is critical because if a person does not know how to find the product that you are selling, he/she will never be able to buy it, resulting in a lost potiental customer. Not everyone is computor savvy, so it is of the upmost importance that the web designer makes the links simple, clean, and stylish so that even the least knowledgable people can easily navigate the site, while also staying on it because he/she likes the way it looks.

Jwalant Bhagat said...

1.Products - the products or services the company sells
About - information about the company
Investor Relations - information specific to investors
2.So you dont lose any coustomers, because they are getting frustrated with finding what they need.
3.Making it easier for the user, finding his way thru out the site

Colby Anderson said...

1. Three examples of elements of information architecture that would need to addressed in an ecommerce web site is products, about, and support

2. It is important to keep your navigation meaning full because you want your links to work and be clear. That are easible to access and work

3. The kind of impact that is needed to navigate a site for readers is if its hard to read and use it becomes confusing and readers will not wont to use it.

Luis R . Ortega said...

1.Three examples of elements of information architecture that would need to be addressed in an Ecommerce web site would be;
Products: wich include the products or services the company sellsAbout: information about the companySupport: help for customers.

2.It is important to keep you navigation meaning full so that the link you have provided wether it be a graphic(wich should have a description) or a text to your customers makes sense and that they know exactly where it would take them.

3.A sites' navigation has a big impact on user, if your site does not have a consistent menu or if there is no structure o logical navigation, you are most likely to lose potential customers.

John Boezeman said...

1. Products, support and about.
2. If people don't understand your navigation, they may get frustrated and leave the site.
3. If a site has good navigation, the users will be more likely to buy the product because they will have a good impression, while if the site has bad navigation, the users might just give up on the site and not buy the product or service the site is trying to sell to the users.

Connor Linton said...

1. Products, about, investor relations
2. It is important to keep navigatoin meaningful so people immediatly know how to navigate your site.
3. Navigation is important in an ecommerce site because users of the site can find prodcuts easier.

Savannah Yarish said...

1. Three examples of elements of Information Architecture that would be addressed in an Ecommerce web site are products, investor relations, and support.

2. It is important to keep you navigation meaningful because someone who has never been to your website before should know right where the link is going to take them, and if they don't you may have just lost a customer.

3.I think a sites navigation has a powerful impact on it's users. This is because if a site does not have easy to use and clear navigation the person using your site will quickly leave.

Kate Hobble said...

1. Three examples of Information Architecture on a website include products, support, and favorite links.
2. It is important to have meaningful navigation on a website. If the links aren't clear, users will have a hard time finding what they want. Navigation needs to be put into terms/graphics that everyone can understand.
3. If a business website has poor navigation, customers may have a hard time finding the product/service they want and how to buy it. This will lead to a decrease in sales. Likewise, customers are more likely to buy from a website that's easy to navigate.

OlIvEr TrInH said...

1.Products, Support, and general information about the company

2.Navigation is a big part of a website. If navigation is to confusing, people may not go back to the site. Also, be sure to include text in a graphics menu so that there is no confusion between different parts of your website. Changing your navigational structure is ok as long as it fits with the overall design and is easy to understand and implement.

3.Navigation is a big part of e-commerce. If navigating a website is too confusing, then consumers may not go back to your site. On the other hand, if navigating is so easy a caveman can do it, then people will come back to your site and possible raise sales rates.

Thomas Schmedding said...

1. An example of information architecture that would need to be addressed in an ecommerce website would include products which will tell you what the company sells, about us which contains information about the company, and support so customers can get help when they need it.
2. It is important to keep your navigation menu meaningful because you want your customers to be able to find exactly what they are looking for when they want it. If your navigation isn't good, you won't keep your customers.
3. I think navigation has a strong impact on customers because that is one of the first impressions they will get when they go on your website. If they can get to everything, they will be more likely to buy from you.

Ryan Pettengill said...

1. the three examples are products,about, and investor relations.
2.because someone who has never been to the site will know where the links will take them to in the website.
3. it will have a big impact because if the reader/user can follow the information they will comeback to the site more often and they will attract other people to the website.

Alex McCarthy said...

1. Products or services, about the business, and customer support.

2. Make sure all your links are vlear and that the user knows where he or she is going.

3. Creating a simple and easy to follow navigation will keep customers on your site. If your navigation it unorganized or hard to follow customers will leave your site.

Abby Nuckols said...

1. Elements of Information Architecture that should be addressed in an Ecommerce web site are About, Products, and Support.
2. It is important to keep your navigation meaningful so someone who has never been to your site before should know immediately where the link will take them.
3. A sites navigation has a huge impact on the readers/users. If the user can't find what they are looking for because the site has poor navigation and is unorganized, the user isn't going to stay there or buy a product.

Robbie Zino said...

1. Give three examples of elements of Information Architecture that would need to be addressed in an Ecommerce web site. products-what your company sells. About- Information about your company. Support-help for customers.


2. Why is it important to keep your navigation meaning full? So that people can find what they want without hassel.


3.What kind of impact do you think a sites navigation has on it readers/users? Think about this from an Ecommerce standpoint. I think its very important, because if somebody cant understand how to get to the information that they want to see, they can just go to another website for the same thing.

Logan Harrison said...

1. Three examples of elements of Information Architecture that would need to be addressed in an Ecommerce web site are Products, Investor Relations, and Support informations.

2. It is important to keep your navigation meaningful because users need to know where links and other navigation tools will take them to effictively and efficiently navigate the web site.

3. I believe that the impact of a site's navigation has on it's readers and users is very large. If a web site has excellent navigation, the user can navigate and use the site easily without difficulty or frustration. If a web site has poor navigation, however, users can become frustrated with the site; sometimes to the point where they will not revisit the web site often or even at all.

Bradley White said...

1. Three examples of architecture on a e-commerce site would be a Products Page, About Page and a Support Page.

2. You need to make sure your site is usable by everyone. Make sure that you don't make the site userfreindly only oto people who know alot about the company keep it open to everyone.

3. Site's navigation would have a huge impact on users. If you site is not easy to use they could think diffrently about your company.

Calvin Olson said...

1.About- An overveiw of the company/website
Products- A list/datbase of teh products they offer
Support- To get help


2.You don't want to aggitate customers and therefore lose business because they had a difficult time navigating your webpage.

3.The easier navigation is the happier the customer is, and a happy customer will buy things.

Catherine said...

1. Elements of Information Architecture that would be needed in an e-commerce site include: Products, About, and Investor Relations.
2. Navigation should be meaningfull so the user can understand how to navigate the site. Navigation should be clear and accurate.
3. Navigation is very important. If it is confusing or difficult to use, customers will leave the site. On an e-commerce site, it would be important for suggestion selling. A link to "similar products" could be next to a product allready being viewed.

Jerrod Beresid said...

1. Three elements are the products - the products or services the company sells, about -information about the company, and support - help for customers
2. It is important to keep your navigation meaning ful because if a person cannot interpret where the link is going to go, they will not click on it and may not find what they are looking for and leave teh site.
3. I think it has a huge impact because if someone is trying to buy somthing on your website, they need to where they are going to if they click on a link and if you make it too confusing, they may leave.

Taylor Harrison said...

1. Three information architecture elements that would need to be addressed on an e-commerce website are which products your company sells, information about your company, and support to help the customers.

2.It is important to keep your navigation menu meaningful in order to help people understand how to use it.

3. If your navigation menu is confusing and hard to read, then people may just find a different site to use or get frustrated.

Jackson Laster said...

1. The elements need to be information about Products, Investor Realtions, and Support alone with a few others.

2. It is inportant to keep your navagtion meaningful so that when people first come to you site they know how to navagate and get where they are going.

3. I think it has a huge impact. Websites should not have there customers spend long periods of times just looking for one product or information about something. The website needs to be currtious of the consumers time.

Philip Kayser said...

1. Examples would include About, Products, and Investor Relations.

2. You should keep navigation meaningful so that someone who has never been to your site before should know immediately where the link will take them.

3. This is important because if it is confusing or hard to use, customers will exit your site. From an e-commerse standpoint, if your site is not effective at directing customers, you will invevitably lose business.

Jackson Howard said...

1.) Products, About(information on the company or service provider), Support

2.) So everyone that uses your webiste will know where the links will lead.

3.) The easier the navigation to use is the more people will like the sight, and then they'll tell people about how much they like the site and then it will just go from there and more and more people will come and that will bring profit to the company.

Ben Yerby said...

1. A few examples of elements that would need to included on an e-commerce website would be the products or services the company sells. Another thing that should be addressed is information about the company. Also, you should include some information that is directed toward the company investors.

2. It is very important that you make your website navigation efficient and meaning full. Always make sure the links are correct and work properly. Try not to do anything fancy, because the best websites are the most simple ones. When someone clicks the website link they should already have an idea what the website or company is about.

3. A simple structure for website is crucial because the readers don't want to get lost in the website, they just want some information. So a simple website is key to obatianing more viewers/readers. Allowing you to do more business with customers nation or worldwide.

Kayla Roll said...

1. Three examples of elements of information architecture that would need to be addressed in an ecommerce web site include the products, about, and support.

2. It is important to keep your navigation meaningfull because you want someone who has never been to your site before to be able to know where they will take them.

3. If the user cannot easily access or navigate through your website, then the user will not come back to the site. The easier it is for the user to access and navigate, the more users you will have.

Kerry-Ann Jenkins said...

1. Some elements of information architecture for a business Web page are the products, information about the company, investor relations, and support for customers.

2.It is important to keep navigation meaningful because people do not want to get confused where a link might go to another Web page if it is there first time visiting your page.

3. A sites navigation can have an effect on users because if a site seems confusing, then people will not return. If it is not easy for someone to buy a product on an Ecommerce site then they will not see that site as realiable and trustworthy to buy from.

Jojo Johnson said...

1) Elements of informationarchitecture for an ecommerce web site would be the products, information about the company , and investor relations.

2)Keeping your navigaiton meaningful is important because customers that have never been to your site will know immediately know/ estimate exactly where that link will take them.

3)A site's navigation can determine wheather or not a customer comes back or even purchases from there website. If the website is hard to navigate then the customer is likely to not come back, thus making that company loose possible profit.

Allison Gaster said...

1. products, about, and investor relations.
2. it's important to keep the navigation meaningful so that the viewer will immediately know where the link is taking them to.
3. if the navigation is simple, it will take the viewer straight to the product they want. Seeing the simplicity the first time will also make them want to return to that site again and again.

Garrett Loftin said...

1. Products, investor relations, and support.
2. It helps new users be able to navigate immediately when they get to your site.
3. I think it has a lot of impact because if someone can't navigate around a site, they're not going to buy anything from it. The point of an e-commerce site is to sell things to people, so it defeats the purpose.

Nicole Gonzalez said...

1. Things that need to be addressed in an Ecommerce web site include information about the company, their products, investor relations, and support.

2. All of your links should have a full purpose and meaning to the website. Any person who visits your website should know immediately where a link will take them.

3. For an e-commerce website, it is very important to have an effective navigation. If the navigation is not easily understood, a consumer could not find a specific product they are looking for, which may result in that user going to a different e-commerce business besides yours. To avoid any conflicts or maybe a decline in consumers, your e-commerce site should have good web navigation (:

Lexi Hanlon said...

1. Three examples of elements of Information Architecture that would need to be addressed in an Ecommerce web site would be Products, Investor relations, and support (help for customers).
2. It is important to keep your navigation meaning full because if you dont try to make the links clear the person that is first coming to your site should know immeadiately where the link is taking them.
3. The kind of impact i think a sites navigation has on its readers/users is how well they think the company is doing. If your site is confusing, has too much data in one spot, unorganized, or just bad, then the reader wont be interested in your site it needs to be totally business but attract the people you are trying to sell to.

Rachel Starck said...

1. Three examples of elements of Information Architecture that would need to be addressed in an Ecommerce web site are Information about the company, the products or services the company sells, and help for customers.

2. It is important to keep your navigation meaning full because you want people who have never been to your site before to know immediately where a link will take them.

3. I think a sites navigation has a major impact on readers/users. If the navigation is confusing or unclear, then the person might choose to use a different site entirely, thus causing you to lose potential customers.

Curt Gandy said...

1. Three elements that need to be addressed in an ecommerce site would be the products or services the company sells, information about the company, and help/support for customers.
2. By being meaningful with navigation means to make the links and such clear to understand and not to use terms that are familiar to only you so that users would not be confused.
3. I think that site navigation impacts its readers and users based on who is using your website and what terms they understand rather than your own.

Liz said...

1. Three examples of elements of Information Architecture that would need to be addressed in an E-commerce web site would be which products to sell, information about the company, and customer services.
2. It's important to keep your navigation meaningful because if you try to make them cute or use complicated words, then a new site user could get confused and not understand how to navigate the site.
3. If a site is easy to navigate, it will generate a higher revenue than a site that is hard to navigate simply because the users are able to find the products they want and purchase them with little difficulty.

Grant Augsburg said...

1.)Products - the products or services the company sells.
About - information about the company. Support - help for customers.

2.)Because someone who has never been to your site before should know immediately where the link will take them.

3.)I think the navigation effects the users mood and enthusiasm for the site. If a user cant find the product theyre looking for then they will become frustrated. If its easy to find the user will be happier and more likely to use the site again.

Piyanka Saha said...

1. Three examples of elements of Information Architecture that would need to be addressed in an Ecommerce web site are products, about, and support.


2. It is important to keep my navigation meaningful by making things clear because users should be able to know where everything is immediately.

3.I think navigation affects the users choice whether or not to buy from a e-commerce website. If they get frustrated, they can just leave and find another site.

Zach Smith said...

1.)Three elements of imformation Architecture that would need to be addressed in an Ecommerce web site would be Products, Invertor Relations, and Support.
2.)If your navigation isent meaningful and you try to make it cute, some that has never been to your site before should know immediatly where the link is going to take them.
3.)Site navigation has a huge impact on its readers/users. If the navigation is very confusing your trying to go somehwere and get lost on the site, 99% of the time the person is gonna leave. If the navigation is good and the customer can get to where they wanna go and find the product thier looking for easily then they will be more likely to but your product!

Beth Fellows said...

1.Elements that would need to be addressed in an Ecommerce web site that are elements of Information Architecture would be: products, about, invenstor relations and support.

2.It's important to keep your navigation meaningfull because people dont want to click on something they think is important when really its useless or it's you just trying to be cute or creative.

3.I think a site's navigation has a huge impact on it's readers/users because when it's easy to navigate people find them alot more helpful which will keep them coming back and hopefully they will tell others about it which will create more buisness for your ecommerce site.

Hunter Clemons said...

1. You would need to address the products being sold, some information about the company, and help for customers on an ecommerce website.
2. The navigation should be meaningful because you want everyone, of any computer competency level, to understand how to use your website.
3. When you are navigating a website, the easier it is to navigate the longer i will stay because it is simple, if it takes too long and is too difficult to navigate then i can just find another website.

Tyler Sink said...

1. On an e-commerce site, you need to address the products or services the company sells, information about the company, and information specific to investors.

2. It is important to keep your navigation meaningful because users who get confused about where they are when they are on your website will leave and not return.

3. I think that the navigation of the site will make an impact about the professionalism of the site to the user. Tis is becuase if you can't navigate the site smoothly, then you probably won't return.

Kevin Hellman said...

1. You would need to take into account the Products, information About the company, Investor Relations, and Support.

2. It is important to keep your navigation meaningful because you must make it so that a person who has never been on the site and knows next to nothing about your company able to navigate easily and know exactly where they are going.

3. Site navigation has a big impact of users because if they are not able to locate things in your site or get lost they will proably never return to your site.

Travis Boone said...

1. Three elements for Information Architecture are Products, Investor Relations, Support.

2. It is improtant to keep your navigation meaningful to make it easier for people to move around your site.

3.The impact that the navigation has on its readers/users is how professional the site is. If it is different on every page and uses special effects and all this fancy stuff, then it is not professional.

Josh Sands said...

1. Three elements that would need to be addressed would be the products that you are selling, Information about the company, and help for customers

2. It is important to keep the navigation of the site meaningful because it could end up wasting alot of a custmors time and they won't want to come back to the site.

3. The navigation has a huge impact in the fact that if a customer can't find a product they can't buy it and that means less money for the bussieness.

Katie Sholtis said...

1. Products: the products or services the company sells
About: information about the company
Support: help for customers

2. Make the links on the webpage universal so that every person who visits the site can understand it and it is easy to navigate. Don't make links that only apply to the people in the company.

3. A website should be user friendly or the website should be easy to navigate by all users. If it is not many users are drawn away from the site. For an ecommerce website,it should be professional and the links should be simple so that every user can easily navigate it.

3.

erica gilarranz said...

1)Some examples of Information architecture include the products, the about section, and the support section.

2)Its important to keep links meaningful so that new users will know where the link is and where it will take them.

3)If the site is easy to navigate the user will have a better experience and will return to the site. If its not executed corretly, people will get fusterated and leave. They may not return

Sarah Patrick said...

1. In an e-commerce website you would want to be sure that your informtion architecture includes a "Products" page about your product, an "About" page with information about your company, and a "Support" page for customer support.
2. It is important for your navigation to be meaningful because anyone who visits your website, even if they have never been there before, should be able to navigate your web page. You shouldn't have cute or cryptic links.
3. A site's navigability has a huge impact on its users and on the success of the e-commerce company. If your site is confusing to navigate, people will leave your site without buying anything, and that will really hurt your business.

Lena McCord said...

1. Things that all e-commerce sites should have are their products, information about the company, and customer support.

2. Navigation should be meaningful so that people can easily navigate the site.

3. A site that is complicated is going to turn away customers from the website. If navigation is easy people will feel comfortable visiting the companies website.

Paige Reckert said...

1. Give three examples of elements of Information Architecture that would need to be addressed in an Ecommerce web site.

Some examples that would be elements in a ecmmerce web site would be:
Products - the products or services the company sells
About - information about the company
Investor Relations - information specific to investors
Support - help for customers


2. Why is it important to keep your navigation meaning full?

It means to Make the links clear, but don't try to get cute or use terms that are internal to your organization.

3.What kind of impact do you think a sites navigation has on it readers/users? Think about this from an Ecommerce standpoint.

I think that site navigation has a big influence on its readers and users.

Evan De Ycaza said...

1. Three elements of Information Architecture that would need to be addressed in an Ecommerce web site would be products/services, company information, and customer support.

2. It is important to keep your navigation meaning full because if people cannot easily navigate through your site they will quickly leave. If a potential customer cannot understand your links they will go else where.

3. I think navigation has a outstanding impacted on customers who view a site. If they can easily zip through the site from one thing to the next in a simple, but cool, interesting and fun manner they will be more likely to spend more time on your site. A customer spending more time on your site usually ends in more money for the business.

Ryan Davey said...

1. Three elements important to an Ecommerce site are having products,information about the company, support to your customers.
2.If you get to carried away with your design you loose the purpose of a website which is to intrigue customers to buy your product/service in the simplest way possible.
3. I think it has a big impact on use because if you don't have good navigation it can lead customers away from buying your products, or you can lead them in a way in which they become unintrested.

Andrew Hill said...

1.Three examples of elements of Information Architecture that would need to be addressed in an Ecommerce web site would be
products, support, and about. The products are what the compnay sells; the help for customers, and the information about the compnay.

2.It is important to keep your navigation meaningful because this will show to your cutomer that you care about the way your webstie works by keeping it professional and understandable to others who are not familiar with your website.

3.If a potential customer does not understand words, icons, lkinks, tools, or buttons in a website the customer may find the site site not user freindly which may lead them away to another website.

Tanner Erlemann said...

1. Products, Investor Relations, Support.

2. It's important to keep your navigation meaningful because people visiting your website need to know exactly where the link will take them.

3. Navigation is important for an e commerce website. The navigation needs to be clear and understandable. People that can't find the navigation easily will quickly leave. You need to clarify exactly where the links will take someone.

Blake Balbirnie said...

1. Products - the products or services the company sells.
About - information about the company.
Investor Relations - information specific to investors.

2. Because someone who has never been to your site before should know immediately where the link will take them.

3. It has a huge impact because if a site is hard to navigate or has things that are hard to find, people will probably just leave and go to a better site thats easier to use.

Andi Johnson said...

1. Three examples of elements of Information Architecture that would need to be addressed in an E-commerce site would be Products, About Us, and Support.

2. It is important to keep your navigation meaningful so the people know where each link takes them, and won't leave because they are confused by the organization of the site.

3.A site's navigation determines the amount of people that'll visit and use your website. If they think that the site is hard to navigate, then they'll immediately leave and not buy anything.