Target Marketing
1. Do you think it is OK in the first case for them to say men of any age but not children? Is this specific enough? Explain your answer.
2. Why would the marketing person for the Electric Shaver website need to know whether it was a gift or not?
3. How do you feel about using profile data from a forum as part marketing analysis? Explain!!
4. Does this process of segmenting your market into a group of target individuals make sense to you? Explain your answer whether it is yes or no.
74 comments:
1.Yes. Small children will not need to shave
2. So you can make it seem like a better gift than a product because they aren't the ones you're trying to market the product for.
3. I feel that using information from a forum would increase your sales, as it gives a close-up idea of what people are thinking of your product and why they may want ot need it.
4. Yes. You can better advertise your product to a specefic target range, since you cannot appeal to everyone.
1. i believe it is okay for them to just say men. most men shave and kids dont.
2. they need to know if they are going to send you coupons to get products that go with the razor. and for information on who is buying the product.
3. i think its needed so you know who you are selling to, so it can help you improve
4. it makes sense to me becauase why would you market to someone who is not interested in your product. like why would you try to sell a baseball bat on the disney chanel, you should sell it on espn. you need to spend your money the best way, if you dont your time and money are a waste.
1. I think that it is OK in the first case for them to say men of any age but not children because children are not going to use it at all. I think it is speicific enough because men of mostly any age will need it/use it.
2. They would like to know if its a gift or not because you are trying to sell the product to the person thats going to buy it as a present instead of the person recieving it.
3. Using information from a profile data from a forum as a marketing analysis is a good way to get other opinions on people and helps you expand your target individuals information and gives you new ideas.
4. This makes sense to me because it makes it easier to sell the product if you know who you are talking to and what they really want so that you aren't wasting resources to try and appeal to the types of people that aren't going to buy the product.
1. It is appropriate, but they need to specify an age men have to be to use this product.
2.If they knew it was a gift, they could market the product during holidays to get increased sales.
3. I feel that it is slightly an invasion of your privacy. I dont like the idea of someone making money off of information they got from my forum post.
4. It makes sence to me because it makes it easier to define different parts of a market.
1. Do you think it is OK in the first case for them to say men of any age but not children? Is this specific enough? Explain your answer.
I do not think it is specific enough for them to say men of any age but not children. It would be more sufficent if they would say "males of any age except chldren" because that applies to the entire gender, not just to the ideal image of a "man" because many males under 18 use razors.
2. Why would the marketing person for the Electric Shaver website need to know whether it was a gift or not?
The marketing person would need to know wheter it was a gift or not because if it was, they could target wives around holidays because they might buy the Electric Shaver for their husbands.
3. How do you feel about using profile data from a forum as part marketing analysis? Explain!!
I feel like using profile data from a forum as part of marketing analysis is a good because it gets consumer feedback which helps the buisness decide which audience to target.
4. Does this process of segmenting your market into a group of target individuals make sense to you? Explain your answer whether it is yes or no.
Yes it does because it maximizes the sufficency of production. Resources are not unlimited so narrowing down the target individuals makes it so that you don't have as much of an overstock of goods.
1. The term "men" usually refers to males 18 and older. In a broader sense, in can refer to mature young adults such as teenagers but I would not classify young boys as men.
2. Sometimes women can buy electric shavers to give a gift to a man, or a boy can buy it for a gift to his dad. Not everyone buys something because THEY use it sometimes people buy it for another person.
3.Using profile data from a forum can inform producers what that consumer likes. They can make products based on the public's interests.
4. I don't think segmenting your market into a group of target individuals makes sense. Companies should try to get everyone to buy their product whether it applies to them or not. The goal is to make money so why does it matter who buys?
1.I don't think its ok for them to say men of any age but not children because it is specific to just men which is what you become when you turn 18. Children are under the age of 18 and it would of been better if they had said males of any age to get a bigger target audience.
2. The marketing person would need to know if its for a gift or not because at different times of the year you will want to add women to marketing type since they will be buying christmas presents for the other gender.
3. I feel that using a profile data from a forum as part of the marketing analysis is good because it will show you what the consumers like and dont like.
4.I think the process of segmenting marketing into groups of target individuals does make sense because you will want to find out more information about your target audience and will want to try and find out the best audience to attract buyers.
Max McMahon
Blog Qs
1. Do you think it is OK in the first case for them to say men of any age but not children? Is this specific enough? Explain your answer.
I mostly agree with the statement, but some men don’t shave as a part of their religion. Some women may also need a shaver for body hair.
2. Why would the marketing person for the Electric Shaver website need to know whether it was a gift or not?
Because they would need to make the gift seem appealing to the gift giver, and set-up In a way that someone who knows nothing about shavers can choose knowingly
3. How do you feel about using profile data from a forum as part marketing analysis? Explain!!
I feel like it would be helpful, however it might intrude on a person’s privacy and people seem to appreciate not being spied on, or judged by their internet activity
4. Does this process of segmenting your market into a group of target individuals make sense to you? Explain your answer whether it is yes or no.
Market segmentation does make sense, since you shouldn’t market to someone who has no interest in the product whatsoever.
1. Yes, a lot of children don't have facial hair and don't need to cut it. There may be some teenages that may have facial hair and need a shaver, but they aren't children
2. If it was a gift, they would market to the wives/girlfriend because they are the ones who are going to buy the product for their husband/boyfriend.
3. It's a good tool, it would help to know what type of people that are buying your product.
4. Yes, because you can target the semented groups much more easily than picking out the people who you want to sell to.
1. Yes I think they can say that and be plenty specific because most people take "men" as males that are 18 or older.
2. Because then they would know maybe if it was a female who bought it for a male or if it was just a male buying it for himself.
3. I think that using profile data from a forum as part of your market analysis is a good idea because then you know exactly what the person thinks of the product, the goods and the bads.
4. I think that it does make sense because then they are focusing on just the people or the majorty that would buy their product.
1. yes becuse children dont have facial hair so they wouldnt want to target them
2. if it was a gift then they might change their target market )wives/daughters/mothers/etc)
3. it is a good idear because you can get background info on who you are selling to. but it could be false information
4. it makes sense because you can be more efficient with your business by narrowing down targets
1. Yes, this is a good range because children don't have facial hair so it wouldn't make sense to sell to them.
2. If it was a gift then they might change their marketing targets to wives/girlfriends. So they would see it as a creative idea for a gift.
3. I think its a good idea because you can get background information on who your selling to. However it could be false information.
4. Yes it makes sense because you can be more efficient with your business if you narrow it down to certain targets that will buy your product.
1.No I do not think it is specific enought to say men of all age. There are many products that children do not need, such as and electric shaver, and products that children cannot buy themselves.
2.The marketing person for the Electric Shaver would need to know who to aim the product at. If the product is a gift, then it should be aimed at older children and wives.
3.I feel that using profile data from a forum is a smart idea for marketing analysis. The information they get will help them be specific about thier advertising.
4.Making a target group of individuals makes sense when advertising because it allows you to reach out to who will most likley be buying the product and convicne them that this product fits their specific needs.
1.yes, because children are not going to buy this type of product, neither women.
2.to know who the target audience is, in case of a gift it will be children or women buying it for their father/husband.
3.it is a good tool. it can help to know the type of people that are buying your product.
4.I think it really is helpfull, know the target audience is essential in today's competitive market.
1)I think it is okay for the first case to say men of any age but not children. The company is specific enough because the product is not relevant to how much money a person makes or their interests. An electric shaver is more of a need than a want.
2)They would need to know if it was a gift to decide who to market it to. If an Electric Shaver is given as a gift, the company would probably want to market to wives and children.
3)I think that using profile data from a forum could be helpful in figuring out how to market your product but I don't think that you should base your whole marketing plan on that. In a forum, you're only getting responses from a few people, not the whole population. Also, you have to consider what kind of people are posting in a forum.
4)Yes. In order to successfully market a product, you need to know what kind of people would want to buy it. By appealing mainly to them, you have a better chance of selling your product.
1) I think this is OK but it would be better if they were more specific. They should recognize the ideal income level, etc. to make it more specific.
2) If the shaver were a gift, you would have to target a much different group of people than if it weren't. (You may be targeting women if it were given as a gift, but if it weren't, you would target men.)
3) Using profile data from a forum as part marketing analysis is a good tool. It will help you know what type of people are buying your product.
4) This makes a lot of sense to me because I know some ads, websites, or commercials that I've seen in the past have seemed very uninteresting to me, but very interesting to my brother. It is a good way to get your group of target individuals interested.
1)I think it is okay to say you're marketing to men of any age but not children because many men that shave use electric shavers. There's not really a specific age range.
2) You need to know whether your product is a gift or not because the target audience is different for the two options. In the case of the Electric Shaver, men would be purchasing it for themselves, but their wives or older children might purchase it for them if the product was a gift.
3) I think that using profile data from a forum as part of marketing analysis seems kind of creepy, but I can see why it would be a good place to find information.
4) Segmenting your market makes sense because it gives you a more specific group of people to advertise to. You can better meet their needs if you know what they like, their income, etc. It's also easier to advertise to a specific group of people than the population in general.
1: Yes because children are not fully grown men yet.
2: so they can target the buyers of the gift. ex) wonderful fathers day gift!
3:it's a very useful way to get information on customers
4: yes because its a better way to target individuals by
1.I do think it is okay for case one to use ment of any age but not children because the majority of men shave their facial hair. Therefore it does not have to be a specific age range.
2.The marketing person for the Electric Shaver website needs to know whether it was a gift or not so they know who their target audiecnce should be.
3. I think using profile data from a forum as part of marketing analysis if very effective. You can find out all the statistics of individuals so you know how to target your product.
4. This process of segmenting your market into a group of target individuals makes sense to me because then you can sell your product to the majority of people by allowing you to aim your product at specific groups.
1. No, because it's a very vague age range. It is hard to tell whether they are including teenagers too, and at what age a boy is no longer considered a child.
2. They need to know if they have to make it more presentable for the person receiving the gift.
3. It sucks being profiled. Just because you aren't in the "targeted audience" for a certain product, doesn't mean that you won't buy it.
4. It does make sense, because not everybody uses the same product, or can afford everything either. They try to market to a certain group, and make more money from that group, instead of trying to appeal to everybody, and losing money instead.
1. No because they are not clear on the message that they are providing. Men of any age can mean 16 year olds that think that they are men. They have to tell the exact age.
2.They would need to know because they can wrap the gift for you for a price. That way they make more money.
3.I really dont know about the idea. It seems a little fishy to me.
4.Yes this makes sense to me because these people who are marketing need to know what kind of people will be buy their products and what they are intersected in.
1. Do you think it is OK in the first case for them to say men of any age but not children? yes Is this specific enough? no Explain your answer.
You need to have a explicit parameters to better design the marketing for that group
2. Why would the marketing person for the Electric Shaver website need to know whether it was a gift or not? So they could decide the target market
3. How do you feel about using profile data from a forum as part marketing analysis? Explain!! I feel that it is very effective as a tool to get information, however the users of the forums may feel that it is a violation of their privacy
4. Does this process of segmenting your market into a group of target individuals make sense to you? Explain your answer whether it is yes or no.
Yes, by dividing the market you have a more focused group with more similar factors that allow you to make a more precise target market
Zack Sposato
1. I do think it is ok for them to market it towards men and not children because children do not need it. Children probably do not think about their dad's facial hair, so they will be interested in many other things rather than an eletric shaver.
2. They would need to know if it was a gift or not if they were going to put extra effort into the shaver's promotion during Christmas or Father's Day. People don't buy eletric shavers that often, and since it is more of a luxury than a manual razor, more people will want to buy it during the holiday season.
3. I agree with using forum data because people are usually more frank when typing something, rather tham actually saying it aloud. People will voice their opinions much stronger when no one knows who they are, so a marketer would be smart to look at forums to get the most straight forward answers.
4. Segmenting does make sense to me because certain products are only useful to certain people. Items skis and surfboards cannot be sold to just anyone, so a marketer has to be smart and find the target audience that can actually use the product that they provide.
1. It is specific enough to do men and not children, for example if your selling a shaving razor, your not going to put a comercial for it on disney channel.
2. Because if the person is buying it in a gift, maybe they would want to mention that it's a great gift to men of all ages.
3. I feel it is a little bit of invasion of privacy, there looking at your personal information just so they can make money, but at the same time, if I was in their shoes, I'd be doing the same thing because it is a good way to find out marketing information
4. It does because why would you waste money on advertising your product to people who are not interested. Its like selling car insurance to a person without a car.
1. yes i think it is appropriate but i would have said men age 16+
2. if it is a gift then a girl may also be buying it for a guy.
3. I think it is a very smart use of information. The poster leave comments and you are using the public information to benifit your sales.
4. Yes because if you can specify charecteristecs of a potential buyer then you know what kind of ad to use and where to market, it helps you spend less and still get the majority of the poeple who will buy your product.
1.yes because kids will not have any use for them. It is specific enough because you don't know what age uses eledtric shavers the most.
2.because if a woman buys the shaver it will pobably be a gift and if they don't then a guy will probobly use it for themselves.
3.It will help you tell weather the product is good or not. but then people can also make their post bias just going one way to make you buy the product.
4.yes it makes sense because if you target the right group of people you have more of a chance that your going to sell your product compared to if you don't appeal to the right age or gender.
1. Yes, because they are selling shavers so children will not need them but every other man will.
2. Because if the person bought the shaver themselves, they were impressed by the product and marketing strategies of the company.
3. I think it is a good idea because it shows you the thoughts and opinions of people who may be interested in your product.
4. Yes, if you know who is interested in your product it will be easier to appeal to them because you may know their general wants and needs.
1. Yes beacuase boys and men starting shaving at a young age. There for they dont need to sell them to children that are are 10 and bellow.
2. They would wanna know if its a gift or not so they know who to target to sell more as gifts.
3.I think they are helpful for the bussiness but can be annoying to the consumer. This dose give the bussiness ideas about who there target audince curently is.
4. Yes beacuse it allows people who are looking for certin things find them a lot eaiser. It also will draw more traffic to your site.
1. Yes, I think it is OK to exclude children because children do not need to shave. If they are going to purchase this as a gift, an adult will help them.
2.Yes, if it was around the holidays and the shaver would be marketed as a gift, the website would change. It might have a big picture that said "the perfect gift for dad" or something simmilar.
3. I think using profile data from a forum is a great idea because you will get actual data of who buys the product. You will also see if they liked the product or not.
4. Yes, it is a smart and necessary marketing teqnique.
4.
1. Yes because they are selling hair shavers so job profile or income level wont matter. You would also not be targeting children because they do not shave yet.
2. They need to know if it is a gift or not because if a person bought it for themselves, then they picked it out themselves and didnt have someone else buy it for them so the dicisions being made is coming from the person using it.
3. I think it is a good idea to use profile data from a forum as part of a marketing analysis because it shows you true thoughts and opinions of people that are interested in your product
4. It makes sense to me because you are narrowing down your market so it is a easier and more effective way to get your product out there.
1.) Yes, because boys/men will start shaving between 12 and 18
2.) Because, if it was a gift you might want to target towards women and older children to get it for their dad or husband for a birthday or holiday. if not you would just target the men that would use it themselves.
3.)I think that it's a good thing, because it will allow you to figure out the target audience and also help give you ideas on how to adveritise your product to them.
4.)Yes. It helps me to decide on how to adveritise my product/service.
1. Yes, it is okay because it is really men that are not too young to shave.
2. If it is being bought as a gift more, that might indicate they need to target the people buying it as a gift instead of the person using the product.
3. I think it is good because it allows the company to target for their product better and display more relevant ads.
4. Yes, when you know the profile of who buys the product, you can sell it to them easier.
1. Yes, and it is specific enough because all men have facial hair and need to shave,except for little boys.
2. The marketing person would need to know if it was a gift or not because for example around Christmas there will be a higher demand for them.
3. Using profile data from a forum as part of a marketing analysis is a good idea because it allows you to see what people have said about a product that you are thinking about buying or have an interest in.
4. Yes, it is easier to attract that certain group of people based on what most of those people enjoy and find interesting, things that would catch their eye.
1. This target audience would work, but it could be specified to men who shave because not all men do.
2. If the shaver was a gift, you need to expect more demand around Christmas. This is an important piece of infomation to know so the business can advertise more around that time of year.
3. Using profile data can be an effective marketing technique by learing about the people you're going to advertise to. If you know they're interests, you can sell to those interests.
4. This process makes sense. By knowing what people want/need, you can figure out what would be in highest demand for you to sell. Also, you can narrow the people you advertise to down to those you know have similar interests to your product.
1.Yeah I think it's okay because most children won't be buying razors on eBay.
2.The marketing person would need to know wheter it is a gift or not because they might need to advertised to a different type of person such as the guys wife.
3.I think using profile data from a forum as part of marketing analysis is a good idea because it helps the marketing people get a better idea exactly who their marketing towards.
4.Yes the process of segmenting a market into a group of target individuals makes sense to me because that is the only way you can get a better picture of who your selling to, to make more money.
1. I think that it is OK to say men of any age but not children, because most all men shave and children don't, so it is specific enough.
2. A lot of women buy Electric Shavers for their husband for Christmas as a gift and the marketing person would want to market to women during the holiday season.
3. I feel like using profile data from a forum as a part of marketing analysis is a good way to find out the profile. You find out about the types of people that will buy the product.
4. Segmenting your market to a group of target individuals makes sense to me because it narrows down who you are selling to and you can market more towards that profile.
1. Yes, because every man needs to shave regardless of other demographics except little children without facial hair.
2. If they are selling it as a gift then they have to market it toawrds the person buying that gift opposed to the person recieveing the gift.
3. I think that it has lots of potential problems but will be the future of marketing and will always be having cinks worked out.
4. Yes it does. Everyone is different and therefore has different needs/wants.
1.Yes it is ok for them to say that because all men need to shave. Children do not need to shave because they have no hairs on their lip or chin.
2.They need to know if it is a gift or not so they can change packaging and pull in the wives and older children that would buy it as a gift.
3.I dont like the idea of using profile data because it shows that there is no privacy on the internet. Some people would like the idea of not having suggestions for other products being spammed upon you at an e-commerce site. This includes the advertisements that target people who bought a specific item.
4.This makes sense to me because targeting certain people means having a chance at higher sales and maximizing profits is the main goal of an e-commerce site.
1. I think it makes sense to target men instead of children because children will not be using electric razors. I think depending on how expensive/nice the razor is may change the age range but based on what we are given, this might be sufficient.
2. The marketing person for the Electric Shavor would need to know if it was a gift or not, because that determines how they need to market a product. If it was a gift, they could market it to another group of people.
3. I feel the profiling data by forum is effective yet a bit of an invasion of privacy. If youre a company looking for targets this may be a good way to go.
4. Yes, segmenting a market makes sense because you don't want to spend a lot of money on people that will most likely not be interested. You want the highest percentage of sales possible and by spending your money on likely candidates this will most likely happen.
1. I think they need to be more specific because children can mean many things. It can mean people under eighteen or even younger. A specific age would be better.
2. If it was a gift, it would mainly be women buying it for men. If it was not a gift, it would probably be men buying the shaver. The advertising would change based on who was buying the shaver.
3. I think using profile data from a forum as a part of marketing analysis is a good idea because it can help give you a good idea of peoples' opinions on the product, as well as providing you with important information that will help you target your audience better.
4. Yes, this process of segmenting a market into a group of target individuals makes sense to me because Mr. Evans is an excellent teacher who has taught me well.
1. Do you think it is OK in the first case for them to say men of any age but not children? Is this specific enough? Explain your answer. Yes, because usually people start growing facial hair between the ages of 13-16 and the hair doesn’t stop growing until theyre dead.
2. Why would the marketing person for the Electric Shaver website need to know whether it was a gift or not? To see what age group gets the eletric shaver so they know who to advertise the product to.
3. How do you feel about using profile data from a forum as part marketing analysis? Explain!! Too see what type of people are buying it so the company can advertise to that group.
4. Does this process of segmenting your market into a group of target individuals make sense to you? Explain your answer whether it is yes or no. Yes, because its smarted to spend money on advertising to people who will buy the product than advertising to people who have no need for it.
1. Yes it is okay because young children are no going to buy razers on eBay.
2. They would need to know if its a gift or not to get an idea of how they would advertise it.
3. Using profile data forum as part of the marketing analysis helps the marketer to know what kind of people would be interested in buying your product.
4. The process of segmenting my market into a group of target individuals makes sense to me. It makes the world of marketing much easier and can really help your business.
1. I think it is alright to exclude children because they do not need to shave. In addition, they do not have the capital to puchace it as a gift either.
2 Someone marketing an electric shaver would change their marketing techniques if they were advertizing it as a gift. They may make their site more family friendly or add comments on how much someone would love it.
3. Using profile data from a forum may not be entirely accurate because it does not represent a vast majority of potential customers, but it could be helpful in identifying good and bad aspects of your product.
4. Segmenting your market does indeed make sense to me. In order to advertize effectively, you must first determine who you want to advertize to.
1.Yes, because men, not children, are the only people who need face shavers.
2. The marketing person needs to know if it is a gift or not so if the product is a gift that marketer can offer gift wrap. Also the marketer must know if it is a gift or not so the marketer can target the right market.
3.I feel that it is a perfect way to gain a sense of the target market.
4.Yes it makes sense because a marketer must know who he is selling to. Also to gain more sales by targeting the people who need or want the product.
1. Yes because facial hair is not something that children would worry about, but pretty much any other male over 13 will.
2. To get a more accurate idea of their market, because if it’s a gift then they shouldn’t consider that particular person as part of their market.
3. It can be useful but also misleading I think, as this narrows down the audience to people that know how to use a computer, and an internet forum, and are passionate enough about a product to use the product’s forum.
4. It makes sense to me because it can be a useful way to give your advertisements direction, as well as helping you improve your product to better suit those who are buying it.
1. I believe saying that children will not use this product is an OK statement. Children do not generally shave. Children are almost specific enough but you may also want to count out preteens because they do not normally have a need to shave.
2. You need to find out if it is a gift or not because that will tell you how you should market the item. If the item is going to be sold as a gift you need to sell it as a gift. If not you need to sell the product to whoever is buying it.
3. I fell that it would be okay to use for the most part. The only thing i could see wrong with it is that people could be lying. People could be pretending to be someone else. This could affect the integrity of the data.
4. This process of targeting individuals does make since to me. It helps you make sure you get the most out of your advertising budget by not targeting people who are probably now going to buy your product, only targeting the people who are most likely to buy it.
1. I think that by saying "men of any age but not children" is specific enough, although they might want to be more specific as to what an approximate age would be just to get the target audience to be more specific.
2. The Electric Shaver website would need to know if it were a gift or not because they would need to know what audience they were selling it to: the person buying the gift for personal use or looking for a gift.
3. Using profile data as an indicator is a good idea because it allows a creator to see who is looking at that product and what products they might also be interested in.
4.I think it makes sense to narrow down a group of individuals to target because it could narrow down a website's topic and make visual appealing more for one specific group rather than multiple groups.
1)Saying "men of any age but not children" is an ok explaination but I think a better term would be "Men over 18" because that is when you are legally an adult and because people may interperate who is a child or a man at different ages.
2)This would be because there are certain times of the year where the purchase of gifts can increase the profit of items such as teh Electric Shaver.
3)Using profile data from a forum as marketing analysis is a great idea because it allows the company to see what kind of people are interested in a certain type of product and know what they do and dont like in great detail.
4)This makes sense because if you can narrow down the a group of people that will show any interest in your product at all you can pick up on what type of sales pitches will make them like you product and keep buying it, and possibly share that product to other consumers. Thus increasing your target audience and your profits.
1. I guess it is okay but most male children do not shave. SO it would be better if they had siad men from, lets say, 16 to 99. It is not specific enough like I said they need to narrow it down by specifying what ages are suitable.
2. The marketing person needs to know this because that helps the he decides what would be best way to market the electric shaver.
3. I believe that it works well for the marketers. However it is does invade on privacy of the forums members. It is okay to maybe gather some information but if they are constantly browsing for data on the forum it has become unacceptable and a total invasion on privacy.
4. It does make sense logically and efficiently but I really don't believe searching social sites is the way it should be done.
1. Yes I think for this product it is specific enought because the product could be used by ALL men.
2. If you're marketing around the holidays wives will be shopping for their husbands so they should market towards them as well.
3. I think using forums is very smart. It is a way to see uncensored information on your product and who is going to be buying it for what reason.
4. Yes it makes very good sense because it gives you a good set of questions to use to narrow down your target audience.
1.)I think its ok but they should make sure to include tenneagers. Many people start shaving at an earlier age than you would expect.
2.)Because if the item is a gift you can market more towards women too.
3.)I think its a good idea but when you go to a forum i would make sure its a site that both men and women of many ages use.
4.)Yes, it helps to narrow down what type of advertisement should be used and what you should say in it to sell the most of your product.
1. Yes, the majority of men shave. I think it is specific because they can be affordable and easy to use
2. This way they could see who would buy it and market the product towards them
3. Using a forum is easy and accessable. Its uncensored and usually very accurate.
4. Yes, it does make sense, it helps me understand the customer better and think about what marketing skills and techniques i should use
1. Yes, because children do not need to shave. Yes, I think it is specific enough.
2. They need to know whether it's a gift or not because the target audience who's buying the product can change.
3. I don't think getting information from a forum is good. Then people could be lying about their gender, age, or any other background information.
4. Yes, it does make sense to me, because if you don't narrow down your target audience, you will lose money trying to appeal to everyone when not everyone wants your product.
1.)i think it is specific enough becasue all men need this. Children dont need this because they dont have facail hair. They should include some teenagers because some teens start shaving early
2.)if the item is a gift you can market to women (wives or daughters)
3.)i think its a pretty good idea but when you go to a forum it would need to be for men and women for many age groups.
4.)it mostly depends on the product but for the most part yes. it helps you narrow down what kind of marketing strategies because some diffent target individuals would think differntly on advetisment.
1.Yes, because men will need this until they die so they dont need an age limit; but you need to say "not for children" too because it could be very dangerous.
2. You would need to know this because depending what time of year it is (like weither or not its near holidays) becasue you would need to target to different people who would want to buy it as a gift. Ex- Around fathers day-- you would market to older children who would buy it for their fathers/father figures.
3.I think its a good decision because you find out who are intrested in what, that way you can target the products they would want, in a way that would be better for them; rather than target to everyone when 95% of the people may not be intrested in a certain product.
4. Yes, it makes sense to me because once you narrow it down it will help them sell the products alot faster and better because you know who's buying.
1. I think it is, because men, after a certain age, need to shave to stay groomed. Whereas, children have no need to shave.
2. You need to know whether it is a gift or not because, it will tell you when it will be bought and when it wont sell very well.
3. I think it is smart, because this will truely decide who is and who is not likely or already buying your product.
4. Yes, because you pick individuals most likely to buy a product and decide if the product is worth selling, or if you will not make a profit. This also helps decide the best places to sell it based on who is buying it.
1. Yes, I think this is specific enough because only men use razors and children have no use for them.
2. The marketing person would need to know if the item were a gift, because that means they'd be selling to a group they don't normally do. Like during Christmas, girls buy razors for fathers and boyfriends, so the advertising techniques would change.
3. I feel that it is an informative way to get information about potential customers. Age range, gender, and other details can be found out through forums.
4. Yes, this process of segementing markets into a group of target individuals makes sense to me. This way, advertisement techniques can be made exclusively for the group that are most likely to buy the product and no money will be wasted on groups that are most likely not to.
1. No, it is not specific enough to say 'men of any age but not children' because different people have different ideas of what a child is and at what age a child becomes an adult.
2. The marketing person for the Electric Shaver website would need to know whether it was a gift or not because if it is a gift, the marketing person can market toward women (wives) around Christmas and Father's Day.
3. Using profile data from a forum as part of marketing analysis is unreliable and an invasion of privacy. Many people use fake information when using a forum. Regardless of if the information is reliable or not, it is still an invasion of people's privacy to use personal information, no willingly given, for commercial use.
4. Yes, this process of segmenting your market into a group of a target individuals makes sense to me because it's pointless to market a product without knowing who you want as a customer. To find out how to market toward your perfect customer, it's easier to break the analysis down into smaller chunks and deal with each chunk seperately.
1. Yes because it is something that men of any age can use but childern don't use.
2. So that they know who to adverzertize it to instead of advertizing to someone that is just buying it for themselves.
3. It is a good way to get info on a product and how to find ways to advertize it. It could also help improve the product in such a way that it would be made easier to advertize.
4. Yes because it saves money from randomly advertizing to advertizing only to potential buyers.
1. It is OK to say it is for men since the product is only used for men, making them the primary target audience.
2. He would want to know if it was a gift because of his idea of changing the target audience to women since they might think of purchasing it as a Christmas present for someone else.
3. I think using profile data from the forum for marketing analysis is biased because this would mean looking at topics on forums mentioning this product rather than hearing it outside of such discussions.
4. Yes, this process does make sense to me because it is important to know who your target audience is when developing your product so that you will also know how to develop it.
1.Yes, it is specific enough because only older men use shavers in case 1.
2.They need to know why its a gift or not so they can see whos buying it like wather or not its a child or woman buying for a gift or just a man.To see who to avertise it to.
3.I think using proifle data is a good descion becuase you can ask people questions about what they like and about what they want.So you can get feedback about it. If thier avertising is effecvite or not.
4. Yes because your tyring to sell the prouct to people who like it and who are possibly going to buy it
1. Yes because they aren't selling a product to something children could use. A shaver would be for just men.
2. They would need to know whether it was a gift or not because that would depend on who their target audience is. If it is a gift they are going to have to attract women to buying the product too, not only men.
3. I think you need to use profile data from a forum as part of marketing analysis because you can get feedback on your product and you can see what you need to change to make your product more likable by the buyers.
4. Yes, i think that segmenting your market into a group of target individuals makes sense because the more you pin point what group you want, the more you can make the product sound like it has in common with the group of people so you can make the product more appeazable to the buyer.
1. Do you think it is OK in the first case for them to say men of any age but not children? Is this specific enough? Explain your answer.
Yes, its ok because most children do not need to shave unlike grown men. Obviously once boys reach the age when they get facial hair in there teens they should start shaving but no until they are around 13...not when they're 9, thats just to young.
2. Why would the marketing person for the Electric Shaver website need to know whether it was a gift or not?
They would need to know if its a gift or not because they need to know there target audience. Then if it were to be a gift they would have to get other people such as women to like the product.
3. How do you feel about using profile data from a forum as part marketing analysis? Explain!!
I think you would need to have a profile data forum because you would want to know personal opionions on a product, as an individual i feel that it is appropriate.
4. Does this process of segmenting your market into a group of target individuals make sense to you? Explain your answer whether it is yes or no.
Yes i think that segmemting your market into groups of target individuals makes sense because its cutting large groups into small more specific group...it makes the most sense.
1. Yes because a child could the product is only appropriate for ment and if they do sell the product to children for any reason the child could possibly hurt himself using the product.
2. The marketer would need to know wether or not it is a gift because this is how they would know wheter to advertise to the person who is using it or the person who is considering getting the product for the other person.
3. I think that it is appropriate for to use profile data from a forum because the people who are on the forum are aware that other people are going to look at it. The point of a forum is for people to discuss how they feel about and product and share it with the world. If people did want anyone to see it they would not post it on the world wide web.
4. Targeting a product to a target age group makes sense to me because it would cost to much money to try and advertise a product to every single person so by having a target audience you can narrow down the areas of advertisement and get the people who want/need the product to actually see and get the product.
1. Yes, because men start shaving when they hit puberty and start growing some of chin hair. And some use it to shave their heads.
2. To establish if the customer is a wife or child, because it can off set the data of who buys/demands it.
3. You need to know what kind of person you are selling to, so that when you market the item, you can usually tell how much to sell, where to sell it, and when to sell it.
4. Yes, because profiling your target will make the process of campaining and much easier. Profiling makes it more applicable for that individual; making them believe its for them and that they should buy it.
1. It is ok to just say men of any age but not children is specific enough because for certain products all men, but not children use that product. For example razors are used by "all" men except for children.
2. They need to know if the razor was a gift or not so they can find out their target audience.
3. I do not feel good about using profile data for a forum as part of marketing analysis because people who write on forms are very similar people I would feel stronger with a data from a wider range of people.
4. Segmenting your market into a group of target individuals does make sense to me. This is so that you can really focus on making your product appeal to those people you want to sell to. Also informing those people who your product appeals to.
1. No, I don't think this is specific enough. It should be narrowed down to young adult and middle aged men. It's unlikely that an old man would feel comfortable using an electric razor.
2. You would need to know whether it was a gift because if it is a gift then you will have to market to women as well, not just men. A wife might want to give the razor to her husband as a gift.
3. I think that is a good marketing strategy. It will help you know for sure what kind of people are using your product, so you can have a more accurate description of your target audience. I don't think this is an invasion of privacy because if you put your information on the Internet, then anyone can see it. Businesses have a right to look at anything you put out there. If you don't want people to know about you, don't put your information on the Internet.
4. Yes, it makes sense. You can't market to everybody, so it's very important to know exactly who you need to market to. I think age, gender, ethnicity, interests, location, and income are all very important things to know about your customers.
1. Yes it is specific enough. If you can't use the shaver you are not in the age range.
2. They would need to know whether it is a gift or not is so they know who to target in ads.
3. Using profile data is very helpful for market analysis because it tells you who is buying the product.
4. Yes because it tells you who you need to target for adds and who is most likely to buy the product.
1.Yes this is okay beacause most chidren do not need to shave. Once guys reach a certain age they will start growing facial hair for the rest of their life. This is specific enough because it is targeted toward any man who shaves.
2.They would not need to know if it is a gift or not, as longs as the product is bought then the product has earned money, whomever it goes to does not matter.
3. This may be on the verge of invading private information but as long as a user sets his/her private policy to whatever they like then the marketers may use the availible information for analysis.
4. The segmentation of groups for marketing makes sense to me because a product may only be wanted if you are of a certain age, gender, ethnicity, or area. Products should be marketed towards the individuals it will appear most useful too.
1. No, it is better for them to have a specific age of men instead of excluding 'children' from 'any age'.
2. The marketing person for an Electric Shaver website would need to know whether is was a gift or not so they can target it accordingly.. like to wives instead of the men themselves.
3. I don't believe that forums are a very accurate and reliable way to profile data for your marketing analysis. Alot of people may give inaccurate information.
4. Yes, I think it makes sense to segment a market. It increases sales because you can eaisly reach out to your target audience, since you have established a distinguished group of people who will be more interested in the product.
1. Yes, because men of every age will need to shave, except for children. Therefore, all men will need shaver product as long as they are not children.
2. You need to know if the product is a gift or not because women would also be buying the shaver if it is a gift. If they have to sell it to women, then they need to change how they market it.
3. I think that it is okay for companies to take information from forums, as long as they check to make sure that the information is correct. This is because forums are customers talking about their product, but not all of the information is true.
4. Segmenting my market into a group of target individuals makes sense to me because you are finding groups of perfect customers to advertise to.
1. No, I don't think it is okay for the advertisers to say "men of any age but not children" because it's not specific enough. Men in their younger twenties are going to have different interests and attitudes than men in their sixties.
2. They need to know if it is a gift because that way they can target women looking to give husbands gifts or if men are the ones looking for razors for themselves.
3. I think that using profile data from a forum is not a good idea. This is not only a morality issue, but it is also fairly unreliable. Marketers shouldn't be able to view personal profiles on different forums because it is an invastion of privacy. Also, people who go on forums may be lying about their age, income, or anything to protect their identity.
4. This process of segmenting markets into a group of target individuals makes sense because in order to sell the most products, you need to make sure you sell and appeal to the specific type of people that want your product. Advertising to men for products such as make up won't make the most profit for the company because very few men use make up.
1. I don't think this is specific enough because it doesn't specify the age of "children".
2. If it was a gift they would need to target women, especially around the Christmas season because women would be the one's buying the Electric Shaver for their husbands.
3. I think that is is unreliable to take information from the people's profile's on forums. Alot of times, people make profiles that have false information because anyone could see the profile.
4. Yes it makes sense to me because it is easier to market a product when you know exactly who your target audience is, and by grouping the different target audineces you can easily make ads and market your product.
1.Yes. because the product would have no use for children, because they do not shave, other than children every other male would have use for the product.
2. If a product is a gift, the customer would not be using the product, therefore they would have to appeal to the customer in another way than the actual use of the product.
3.I think having this would be a definate positive because you you get feedback from customers which can allow you to make changes for the better offness of your business.
4.Yes because if you segment people in a target audience you will have a better chance of a appealing to those customers, because you will know their needs and you can advertise your product based on that.
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